Juniper Systems, Inc. Introduces New Logo and Brand Identity

7 Oct 2010

LOGAN, UT – Juniper Systems, Inc. is proud to introduce its new brand identity, signifying the company’s expansion, progression, and evolution in the rugged handheld computer industry. Since 1993, Juniper Systems has designed, manufactured, and marketed rugged handhelds, renowned for superior quality and durability for mobile data collection.

“Just as our products are ever-evolving, we feel it is time for the brand identity to be revitalized,” said Rob Campbell, President and CEO of Juniper Systems, Inc. “Inspiration for the new logo comes from the angular shapes of the slot canyons and sand dunes of Utah, our home state in the U.S. This new, exciting look encapsulates our core company values of continuity, structure, and a deep, long-lasting commitment to our business partners and customers.”

With the introduction of its new brand identity, along with the release of its latest, one-of-a-kind handheld device, the Mesa Rugged Notepad™, Juniper Systems has launched into its new fiscal year with a renewed sense of direction and excitement for what the future holds. “There is a palpable buzz here at Juniper Systems that is unlike anything I’ve ever felt before,” Rob Campbell added. “Employees are working harder than ever to deliver the highest quality, most rugged handheld computers on the market, and I think our new brand identity truly exemplifies that commitment.”

The new company logo represents the values mentioned above, as well as many other values that have been cemented into the company’s 17 year history. The icon visually complements the individual product icons that accompany the Mesa Rugged Notepad, Allegro MX, Archer Field PC, and TK6000 branding, and together create a unified and cohesive Juniper Systems brand identity.

To see the new logo in action on the newly redesigned Juniper Systems website, and to learn more about Juniper’s rugged handheld computers, please visit www.junipersys.com. 

About Juniper Systems:

Based out of Logan, UT, USA and Birmingham, UK, Juniper Systems designs and manufactures ultra-rugged handheld computers and provides field data collection solutions for use in extreme environments. Since 1993, Juniper Systems has provided innovative mobile technology to natural resources, utilities and public services, geomatics, agriculture, industrial, and military markets. For more information on Juniper Systems products, please visit Junipersys.com